Keep optics clean and bright with these odorless pre-moistened wipes.

Micro red-dot sights are all the rage these days. Here are three options you should be offering shoppers.

Bring home the venison with Sightmark’s new riflescope that’s tailor-made for whitetail hunters.

This powerful thermal riflescope evens the playing field for hunters who prefer to work the night shift.

Delivering affordable high-quality optics and versatility, the Firefield 20-60x60AE Spotting Scope Kit features a wide magnification range ideal for tactical target shooting and long-distance game scouting.

Many brand-new gun owners are going to be exploring sighting options for their new firearms. Why not offer them backup iron sights?

From riflescopes to rangefinders, manufacturers have brought plenty of new optics to market in 2020.

Sightmark introduces the 2 MOA Mini Shot A-Spec, a compact reflex sight for pistols, shotguns, AR-15s and other sporting rifles.

Those retailers with well-stocked shelves and an intimate knowledge of the bells and whistles that differentiate one rangefinder from another stand the best chance of separating customers from their hard-earned Benjamins.

Don’t ignore the binocular market, or the education base you need to serve it.

Sightmark has a reputation for making quality, budget-friendly riflescopes. But it’s the company’s line of digital optics capable of working past curfew that has piqued the interest of predator hunters and others.

More shooters are putting red-dots on their pistols, and you should be stocking what they’re looking for.

Hunters can take back the night with the new Pulsar Thermion XG50 thermal riflescope.

Optics are one of the most confusing but necessary product purchases that many customers will make. How do you guide them to the right scope for their needs?

It’s not exactly rocket science, but installing scope covers and showing customers how to maintain their optics can help your customer relations.

Reflex sights can serve a variety of shooting sports segments and provide a wide cross-section of potential customers.

Holosun’s new flagship pistol optic, the 509T, has a host of features and shooters will appreciate the ultra-durable enclosed design.

Riflescopes sell, but quality and price point can vary widely. Check out these nine options you can show your customers.

In a world driven by technology, optics manufacturers raise the rangefinder bar for 2020.

A huge expansion for Trijicon and its riflescope lines means more opportunities for dealers.