Shooters get superior long-range performance in new feature-packed line of riflescopes.

Select models of ATN Optics are now available in three Mossy Oak camouflage patterns for no additional costs.

Since EOTech's sale to American Holoptics, a lot has changed at the company. We interviewed President Ed Schoppman and VP of Marketing John Bailey to get the scoop.

We look back 50 years at the first red-dot sight used by US Forces — the Singlepoint Occluded Eye Gunsight.

Sig Sauer delivers a great sighting solution for easily concealable P365 and P365XL pistols.

Precision and AR rifles benefit from special duty tactical optics and accessories designed to complement these high-tech, purpose-driven platforms.

Keep optics clean and bright with these odorless pre-moistened wipes.

Micro red-dot sights are all the rage these days. Here are three options you should be offering shoppers.

Bring home the venison with Sightmark’s new riflescope that’s tailor-made for whitetail hunters.

This powerful thermal riflescope evens the playing field for hunters who prefer to work the night shift.

Delivering affordable high-quality optics and versatility, the Firefield 20-60x60AE Spotting Scope Kit features a wide magnification range ideal for tactical target shooting and long-distance game scouting.

Many brand-new gun owners are going to be exploring sighting options for their new firearms. Why not offer them backup iron sights?

From riflescopes to rangefinders, manufacturers have brought plenty of new optics to market in 2020.

Sightmark introduces the 2 MOA Mini Shot A-Spec, a compact reflex sight for pistols, shotguns, AR-15s and other sporting rifles.

Those retailers with well-stocked shelves and an intimate knowledge of the bells and whistles that differentiate one rangefinder from another stand the best chance of separating customers from their hard-earned Benjamins.

Don’t ignore the binocular market, or the education base you need to serve it.

Sightmark has a reputation for making quality, budget-friendly riflescopes. But it’s the company’s line of digital optics capable of working past curfew that has piqued the interest of predator hunters and others.

More shooters are putting red-dots on their pistols, and you should be stocking what they’re looking for.

Hunters can take back the night with the new Pulsar Thermion XG50 thermal riflescope.

Optics are one of the most confusing but necessary product purchases that many customers will make. How do you guide them to the right scope for their needs?