No one deserves to buy a cheap scope, but there’s an option for every budget. How do you help customers see the light about what’s right for them?

Big-box stores have more buying power, but price isn’t the measure of value.

The right focus on customer service can do more for your business than low prices.

Following a few basic rules can generate higher open rates and better engagement.

Handwritten notes and old-fashioned courtesy will go a long way toward repeat business that will drive your revenues higher.

Follow these simple strategies to help your shooting sports business pick up new customers.

When something goes sideways and a customer — or many customers — are unhappy, what can you do to fix the problem, especially if you might have caused it by accident?

If you have a range on-site, you might find that gun owners are expecting more and more out of their range experience. Here's how to keep them satisfied.

It might take a little extra time, but good instruction will protect your store and your customers.

Roy Christensen acquires Gander Mountain’s central gunsmith operation, offering nationwide service to retailers