The versatility and image quality of the new Zeiss DTI 6/40 will draw a wide range of customers.

The nostalgia and enjoyment of upland hunting is enhanced by today’s improvements in clothing, boots, guns and ammo.

Trijicon’s high-quality variable riflescopes bring tactical readiness to the hunting and recreational shooting markets.

Air guns are practical, effective tools that open up training opportunities.

Factory focus on autoloaders is a stubborn trend, but new customers still want revolvers and the right guns will ring your register.

ATN’s ThOR 5 640 LRF 4-32x Thermal delivers high-end features at a lower price.

CMC has been making aftermarket triggers for more than two decades.

Selling the right equipment — and training — can make all the difference when survival is on the line.

Once default but now deluxe, walnut rifle stocks draw attention and offer profit potential.

Stay dialed in through the end of waterfowl season with the gear duck and goose hunters need.