ATN’s ThOR 5 640 LRF 4-32x Thermal delivers high-end features at a lower price.

Thermal is hot, hot, hot, but there’s a lot to know about selling this technology and meeting customer expectations — and budgets.

Among the top companies making and selling thermals:

Get familiar with the optics your customers need to hunt the night.

Check out this selection of gear your customers will be asking for.

Hunters or tactical operators who work the graveyard shift can rely on these top-shelf night-vision optics to turn night into day.

ATN brings practicality and efficiency to new-wave technology.

Hearing enhancement for hunting and shooting is a growing market offering solid profit margins.

Muffs provide 22+ dB noise reduction while delivering natural sound with omnidirectional microphones.

ATN Corp. and AMMO, Inc. support Ukrainian efforts against Russian President Vladimir Putin and his forces.