Stock the ammo your customers will be asking for this season — starting with these 12 options.

Not all gun safes are created equal, and there are a lot of options beyond the traditional, heavy multi-gun safes. Consider these options.

Enjoy ultra-bright visibility up to 1,000 yards with the naked eye with Hornady’s new Hit Target Impact Indicator.

If your customers hear “EOTECH” and think “military” or “tactical,” the new Vudu X line will change their minds.

Achieve reloading precision with Hornady’s Click-Adjust Bullet Seating Micrometer.

It’s not as simple as grabbing a box of .270 off the shelf. Today, you need to be able to educate customers on the different projectile options in factory ammo.

Italian renditions of frontier firearms revive top U.S. designs with an old-time fit and finish — affordably!

Bergara’s New B-14 Squared Crest is a smooth, lightweight rifle built to cover distance.

Tethrd announces new CEO; University of the Cumberlands repeats as national champions; USA Archery Indoor Nationals Final recap; S3DA hosts 9th Annual Eastern Indoor National Championship; and Kinsey's announces Dealer's Choice Award winners at KDS24.

Taking in quality gear on trade can bring new customers and more sales.