If your tactical store isn't selling thermal and night-vision optics, you're missing out.

New scope line is designed for long-range precision shooting and hunting.

Everything you need to know about selling the right bino to the right customer.

EOTech sights stand up to a series of dawn-to-dusk field tests in the Texas Panhandle.

A scope that’s built for long range and the long haul.

In defensive use, shotguns must be aimed, not just pointed. There are a variety of sighting systems available. What's right for your customer?

The Wraith 4K Max digital riflescope is a harmony of technology, power and precision.

ED riflescope takes performance and innovation to the next level.

A featured-packed scope at a value-packed price.

Rifle and archery hunters alike are toting rangefinders into the woods these days. Are you stocking these three popular models?

A thermal and night-vision roundup.

New models are built tough for hunting and recreational shooting.

For a sighting solution that provides quick and intuitive operation in a wide variety of tactical shooting situations, more and more shooters are turning to red-dot sights.

Check out this premium riflescope designed for competition shooters.

If this British optics company hasn’t been on your radar, it might be time you checked them out.

Modern turkey guns and loads can down gobblers at impressive ranges, so putting the right sight on top makes hitting birds at long distances a little easier.

Pay for the best and set your mind at rest — but do customers really get what they pay for in optics?

Shooters get superior long-range performance in new feature-packed line of riflescopes.

Select models of ATN Optics are now available in three Mossy Oak camouflage patterns for no additional costs.

Since EOTech's sale to American Holoptics, a lot has changed at the company. We interviewed President Ed Schoppman and VP of Marketing John Bailey to get the scoop.