Lever action rifles are hotter than ever. And we’re not just saying that with no facts and figures to back up the assertion.

Slowing gun sales create uncertainty for retailers but bright spots remain.

Help your patrons get the best possible performance from their rifles with the latest and greatest in hunting optics.

The American Tactical Alpha Maxx .410 pistol provides impressive firepower in a compact design.

Italian renditions of frontier firearms revive top U.S. designs with an old-time fit and finish — affordably!

Legacy Sports International is now offering its Howa 1500 APC chassis packages in the Kryptek Skyfall camo pattern.

With so many specialized guns, a new breed of multi-purpose firearms is gaining a following.

The PRS .338-caliber suppressor from Maxim Defense was designed for PRS competition shooting and a variety of hunting situations.

Start by getting to know your customers and their specific concealed carry situations.

Timney Triggers announces the introduction of a new replacement trigger for the Ruger American Gen II rifle.

These three models will pique a turkey hunter’s interest this spring.

Kriss has developed something completely different with its Vector lineup.

Your knowledge of basic ballistics can help customers be more effective in their chosen shooting sport.

Bergara’s New B-14 Squared Crest is a smooth, lightweight rifle built to cover distance.

Endurance tested and field proven, Weatherby’s Sorix is a shotgun for all occasions.

Rossi USA recently introduced the latest addition to its esteemed R95 lever-action rifle series — the Rossi R95 .45-70 Government.

The Rock River Arms RRA 17 HMR is the company’s first AR-platform rifle chambered for the .17 HMR cartridge.

The 110 Magpul Scout Rifle from Savage was engineered to perform in any environment.

Packed with proprietary and patented innovations, the POF-USA Rogue rifle is lightweight and feature packed.

These hot new competition pistols provide an edge when the clock is ticking.