Generations of hunters have relied on the tried-and-true bolt-action rifle for pursuing their outdoor dreams — and for good reasons.

There’s a shotgun out there for every waterfowling niche and every budget. Consider these models to fill your customers’ needs.

The latest upsurge in sales of small-bore shotguns is reminiscent of others in the past three decades. But this time, it feels different.

Over-and-under shotguns come in a huge variety of price points and configurations. What should you be stocking?

These three models will pique a turkey hunter’s interest this spring.

The all-new Lupo HPR rifle takes precision long-range shooting to new heights.

Where legal, semi-auto hunting rifles are hot sellers. Try stocking these options to hit a variety of needs and price points.

Customers looking for a new over-and-under have plenty of options, including these three new standouts.

Purpose-built shotguns have taken over, but all-around models still exist and sales aren’t so seasonal.

The 20-gauge Nova Turkey from Benelli is suited for hunters who desire a lighter, lower-recoil turkey shotgun.