The latest upsurge in sales of small-bore shotguns is reminiscent of others in the past three decades. But this time, it feels different.

Over-and-under shotguns come in a huge variety of price points and configurations. What should you be stocking?

Franchi’s Affinity 3 Turkey Elite shotgun is optimized for avid turkey hunters.

Outfitting for optimum efficiency will help your customers be prepared for every opportunity.

The Momentum Elite is an extremely capable hunting rifle available in two new cartridge offerings.

Can a heavy varmint gun like the Franchi Momentum Elite Varmint also handle big game? Chambered in .224 Valkyrie, it sure can.

Take a look at the bolt-action rifles major manufacturers are offering big-game hunters this year.