Factory focus on autoloaders is a stubborn trend, but new customers still want revolvers and the right guns will ring your register.

Italian renditions of frontier firearms revive top U.S. designs with an old-time fit and finish — affordably!

Old West-style revolvers are selling and they deserve a place in your store.

Here are some products to keep an eye on.

The optics-ready Taurus Judge T.O.R.O. is an accurate, capable home- and self-defense option.

Pioneer Handgun Ammo from Barnes was designed for massive expansion, weight retention and deep penetration.

Your customers have questions about firearm finishes, and you should have answers.

The Colt CBX Tac Hunter Bolt-Action Hunting Rifle offers the precision and ergonomics of a competition rifle in a lightweight, field-ready platform.

The .410 revolver might not seem the most practical gun, but it’s plenty versatile.