Business

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Outdoor Shooting Sports Retail Industry Reinvents Itself
Outdoor Shooting Sports Retail Industry Reinvents Itself
Posts
March 13, 2019
Things have changed. Gone are the days when commerce in the shooting sports retail industry involved the simple buying and selling of hardware. That is no longer enough.
Celerant Technology Partners With Kinsey’s on eCommerce Archery Websites
Celerant Technology Partners With Kinsey’s on eCommerce Archery Websites
Posts
March 06, 2019
Archery dealers can now launch Cumulus eCommerce from Celerant Technology, which is pre-loaded with Kinsey’s archery products and images.
What Makes A Good Gun Salesman?
What Makes A Good Gun Salesman?
Posts
March 05, 2019
You may have great products and store with good traffic, but do you have what it takes to be a great gun salesman to customers?
Are You a Great Manager?
Are You a Great Manager?
Posts
March 01, 2019
A team is often only as good as its leader. Want to know how you stack up as a manager? Test yourself in these 10 vital areas.
Three Hot Camouflage Clothing Choices for 2019
Three Hot Camouflage Clothing Choices for 2019
Posts
March 01, 2019
Not sure what camo clothing to stock in 2019? Here are three solid picks to consider for your store that your customers are sure to love.
Reach More Customers With Direct Mail Campaigns
Reach More Customers With Direct Mail Campaigns
Posts
February 26, 2019
In this digital age, customers are exposed to an estimated 2,900 marketing messages a day. How do we, as retailers, break through with our message?
Are Manufacturer Acquisitions Hurting Your Business?
Are Manufacturer Acquisitions Hurting Your Business?
Posts
January 30, 2019
If you pay attention to business news as it relates to hunting, then you know there have been a multitude of recent manufacturer acquisitions. We asked three veteran retailers: Does this hurt or help your business?
Do You Need a Company Website?
Do You Need a Company Website?
Posts
January 28, 2019
Not sure whether you need a dedicated company website? Perhaps having a Facebook page and presence is enough? Don’t be so sure.
10 Ways to Effective Salesmanship
10 Ways to Effective Salesmanship
Posts
January 25, 2019

Apply these 10 tips and your archery shop staff will excel on the sales floor.
Pro Shops: Creating a Sense of Community
Pro Shops: Creating a Sense of Community
Posts
January 25, 2019

What you do in your pro shop to create a sense of community goes a long way toward keeping existing customers and adding new ones, too.
Rent to Grow: Gun Rentals Provide Profit Opportunities
Rent to Grow: Gun Rentals Provide Profit Opportunities
Posts
January 22, 2019
Gun rentals at shooting ranges or retail stores provide a new profit center, an opportunity to bring in new people and potential for sales.
Hunting Industry Poser Alert!
Hunting Industry Poser Alert!
Posts
January 21, 2019
Sadly, some people — perhaps an employee at your archery shop — could be using you for no other reason than to push their own hunting industry agenda.
How The IRS Views Your Tactical Business Income
How The IRS Views Your Tactical Business Income
Posts
January 17, 2019
New accounting guidelines issued by the Financial Accounting Standards Board offer new requirements for determining how and when income should be accounted for.
Knowledge Is Power — But Does It Make Retail Sales?
Knowledge Is Power — But Does It Make Retail Sales?
Posts
January 17, 2019

Your salespeople need to be knowledgeable about the products in your store, but that’s only half the battle when it comes to connecting with customers and making sales.
The Seven Deadly Sins of Social Media for a Gun Business
The Seven Deadly Sins of Social Media for a Gun Business
Posts
January 16, 2019
Are you making these seven deadly sins when it comes to marketing your business on Facebook, Instagram or other social media platforms?
2019 SHOT Show Brings the Industry Together
2019 SHOT Show Brings the Industry Together
Posts
January 14, 2019
SHOT Show provides opportunities to learn, network and see everything that’s new in the shooting sports and outdoors industry.
The Debrief: Sentry Products Group — Living to Protect
The Debrief: Sentry Products Group — Living to Protect
Posts
January 12, 2019
The newly rebranded Sentry Products Group has a long legacy in the firearms and sporting industry despite the new name. Here's a look at its future.
Building Partnerships to Boost Archery
Building Partnerships to Boost Archery
Posts
January 11, 2019
Building partnerships in your community will boost the sport of archery and put more greenbacks in your cash register.
Today’s Tactical Clothing Blends Form With Function
Today’s Tactical Clothing Blends Form With Function
Posts
January 04, 2019
The hottest brands are designing gear to outfit customers who want to live the tactical lifestyle.
How to Balance People and Profits to Save the Family Business
How to Balance People and Profits to Save the Family Business
Posts
January 02, 2019
Too few family businesses survive into the second and third generations of ownership. Learn how to create a smooth transition into the new age of ownership.