In the ever-changing world of marketing, several current trends could have a positive impact on your business.

If your best candidate counters your wage offer, do you negotiate or keep interviewing?

In these internet-dominated times, an advertisement that customers can rip out and hold is still effective — if it’s thoughtfully executed.

If you have made yourself so important to your company that it cannot survive without you, you have not created a lasting business — you’ve just created a big job for yourself.

Turn your idea of mentorship upside down and picture experienced workers learning from the younger generation.

When it comes to online reputation, no one can do as much damage to your company as you can do yourself. Take steps to improve how your business is perceived.

If you’re shocked that 2021 is almost over, maybe it’s time to ask where the time goes and become a better time manager.

The internet is enormous. Don’t let your website get lost out there because it's tired and out of date.

To find a great new employee, use all the tools available to you, from low-tech to the latest digital developments.

Don’t believe the negative stereotypes you hear about the young generation of workers.