Slowing gun sales create uncertainty for retailers but bright spots remain.

While new customers are important, building your base of return customers should be a priority.

SCOPE programs reveal what’s hot and what’s not in pistols, rifles and shotguns.

It always makes sense to add emphasis to growing product categories.

Shotguns present steady sales opportunities across categories and customer groups.

Sales booms can’t last forever. How do you prepare your business for the next slow cycle?

A few key questions can lead to serious sales opportunities at your gun store — if you know what to ask.

Firearms compliance and security expert Bill Napier is a consultant with the National Shooting Sports Foundation and takes us under the hood of Operation Secure Store.

Guns are practically selling themselves right now — but that doesn't mean you should stop marketing on social media.

In the company's latest financial statement to investors, Remington Outdoor Company disclosed declining sales of firearms and ammunition in the last quarter, with many consumers purchasing less expensive guns and ammunition.