Retailers need financing for numerous things. Although more funds are available for business lending, often unanswered is all-important question of what is actually the cost of borrowing?
Follow these 10 tips to generate more store traffic — and increase sales.
McMillan Firearms has a strong reputation for manufacturing high-precision stocks but also has been involved in other ventures, including firearms manufacturing and payment systems. CEO Kelly McMillan offers his insights on the company and its future.
Because many archers will wait several years before buying a new compound, it makes sense to offer a “bowstring specials week.”
Are you leveraging the power of YouTube to help your store?
Do you and your staff realize the incredible power and result that comes with saying, "No" to a customer? It's not what you think.
What was socially acceptable for reaching youth archers last year, may not be this year.
The story of Veil Camo begins with, “One day in a treestand …”
Do you tell your employees thank you, good job, and how much you appreciate them? If they're just robots to you, that's the kind of response they'll give you.
Your customers and potential customers spend more time on the internet than ever. That makes it critical that you use online marketing effectively to drive traffic — both digital and foot — to your store.
Anyone can whine and complain about problems in the store. Be the associate who brings the boss solutions, not problems.
Can adding a coffee bar boost your outdoor business' bottom line?
After more than 100 years in business, Mossberg remains a staple on gun counters everywhere.
Everyone is trying to save money on what they purchase, from groceries and ammunition to car washes and services. One time-tested marketing tactic — direct mail — still gets the job done and can work for you.
Is the customer really always right, even when they’re downright rude?
A good mentoring program will ensure your hunting business retains critical skills and expertise when great employees leave.
If you didn't take time to evaluate everything during the spring 2020 coronavirus pandemic, there's still time to do so.
Virtual meetings are nothing new but they are being held more frequently now. Use these tips to make sure things go as smoothly as possible.
Most outdoors retailers have a "Sale!" or "Bargain!" bin to help move old merchandise. Now's the time to trim what's on the shelves and tighten up.
On July 8, 2020, the Archery Trade Association (ATA) will host an online webinar to discuss how outdoor media members can reach new audiences and recruit more bowhunters.
