It always makes sense to add emphasis to growing product categories.

Shooters get long-range accuracy and consistency with Federal Ammunition’s Gold Medal CenterStrike 6.5 Creedmoor Match Loads.

Christensen Arms has added long-action caliber options to its Modern Hunting Rifle (MHR) bolt-action rifle line.

The Carbon Elevate Rifle from Howa is now available in 6.5 PRC chambering.

These new bolt-action big-game rifles will suit a wide range of hunters.

From entry level to high end, these eight new airguns present serious sales potential.

Ruger’s LC Charger is shorter than a rifle format and far more accurate than available 57 pistols.

The Alpine MDT is built on Weatherby’s newest bolt-action rifle platform, the Model 307.

The .308 Win. RAW10 Rifle from Red Arrow Weapons is out-of-the-box ready for hunting and self defense.

A new brand is raising the bar for top-tier short-stroke piston rifles.

Crosman launches a 100th anniversary edition air rifle.

The Christensen Arms Modern Hunting Rifle is a high-tech hunter with long-range capabilities.

Long-range and precision shooting enthusiasts bring opportunity for your store.

The Citadel Trakr Yote Rimfire Rifle from Legacy Sports is now available in a new coyote fur design.

Red Arrow Weapons has added a 350 Legend offering to its AR-15 rifle lineup.

Tactical refinements have ushered in a new era for the reliable lever action.

Lightweight and durable, Blaser’s new R8 Ultimate Carbon bolt-action rifle is a great fit for outback hunters.

The Howa Hera H7 bolt-action rifle is an affordable hybrid design packed with features.

The SU22 rifle from Kel-Tec is an excellent choice for young shooters.

The Titano F-Class competition rifle chassis/stock from Woox is designed for competition and built to win.