Smith & Wesson’s Model 1854 lever action delivers performance the Old West cowboys never could have imagined.

Factory focus on autoloaders is a stubborn trend, but new customers still want revolvers and the right guns will ring your register.

XS Sights is now offering pre-drilled night sights for S&W and Ruger revolvers.

These three handguns are fit for the hunt and will appeal to customers.

Lever action rifles are hotter than ever. And we’re not just saying that with no facts and figures to back up the assertion.

With so many specialized guns, a new breed of multi-purpose firearms is gaining a following.

These hot new competition pistols provide an edge when the clock is ticking.

Your guidance will heavily influence your customers’ thoughts and behaviors through a lifetime of firearm use.

Your customers have questions about firearm finishes, and you should have answers.

Taurus, Beretta and Smith & Wesson are all branching into new territory this year — plus, a toggle-system straight-pull out of Germany that’s a must-see.