Sturm, Ruger aimed to restore Marlin’s old-time quality in new lever rifles. They’re on task, but it’ll take time.

Redding’s Benchrest roots bring handloaders accuracy and glitch-free performance on hunts and at long range.

Riflescopes have evolved, and fully understanding their features and functions is the key to serving your customers.

Pay for the best and set your mind at rest — but do customers really get what they pay for in optics?

Even in a flat rifle market, handloading flourishes. Show your customers why!

Selling used guns allows firearms dealers to showcase unique products, increase store traffic, and begin a relationship with shooters most apt to buy. What’s not to like?

Introduce your customers to a once-ignored cartridge clan that’s now hailed by hunters.

Millions of garage-bench gunmakers and amateur gunsmiths can help you offset market swings in firearm sales.

It's easy. But remember that tradition, sectional density, copper fouling and accuracy still matter!