American Tactical recently unveiled the Omni Hybrid Maxx RIA Amber Translucent Rifle chambered in .223 Wylde.

Help your customers keep their modern sporting rifles cycling properly.

They cost a lot, sting in recoil and defy IWB carry. But hunters want to pack ’em. Here’s why.

The handgun market is strong and gun manufacturers are delivering quality new options.

Crosman launches a 100th anniversary edition air rifle.

Savage channels user input into innovation and progression across its product lines.

The Christensen Arms Modern Hunting Rifle is a high-tech hunter with long-range capabilities.

Lone Wolf Arms recently introduced its new Dawn 365 Barrels for Sig Sauer P365 and P365 XL pistols.

Long-range and precision shooting enthusiasts bring opportunity for your store.

The Citadel Trakr Yote Rimfire Rifle from Legacy Sports is now available in a new coyote fur design.

Red Arrow Weapons has added a 350 Legend offering to its AR-15 rifle lineup.

In an increasingly tactical world, Skinner Sights is catering to the traditional customer — and the future is bright.

The MC14T Tip-Up pistol from EAA/Girsan is a great solution for shooters who have limited hand strength.

Educate gun buyers and help them find the right aftermarket sights for their needs.

XS Sights’ R3D 2.0 Tritium Night Sights are brighter and better than ever and now available for Glock and Smith & Wesson handguns.

Shotgun shells come in a staggering variety, and you’ll need to break it down for your customers.

Tactical refinements have ushered in a new era for the reliable lever action.

America’s gun owners have become a more diverse group, regardless of the rhetoric.

Lightweight and durable, Blaser’s new R8 Ultimate Carbon bolt-action rifle is a great fit for outback hunters.

The Howa Hera H7 bolt-action rifle is an affordable hybrid design packed with features.