With the Zeiss Victory RF rangefinding binocular, hunters can find game and then learn the precise shot distance with the press of a single button.

Constant innovation has kept ZEISS at the top of the optics market.

New scope line is designed for long-range precision shooting and hunting.

ZEISS introduces first focal plane scopes designed for long-range shooting.

Pay for the best and set your mind at rest — but do customers really get what they pay for in optics?

Don’t ignore the binocular market, or the education base you need to serve it.

In the latest shooting industry news, Zeiss has a new head of consumer marketing and Apex Tactical offers a new optical mounting system for FN pistols.

In the latest shooting industry news, Trijicon has revamped its website and Galco makes a donation to HAVA.

In the latest shooting sports industry news, Sig Sauer has partnered with Flir for its night vision operator course and High Speed Gear announces its "Battle of the Belts" winners.

Registration is now open for “The Bergara Experience” in Myakka City, Florida. Rifles, ammo and food is provided for free.