What’s new at ZEISS these days, and what does the company have planned for the future?

Hunting Retailer spoke with Barton Dobbs, ZEISS’s head of hunting and nature sales for North America, about what’s new at ZEISS, what the company has planned for the future, how retailers can best sell Zeiss optics, and more.

Zeiss’ new V8 NA riflescopes were designed and configured for the North American hunter.

Zeiss has extended its Conquest V4 line of riflescopes with two new versions.

Help your patrons get the best possible performance from their rifles with the latest and greatest in hunting optics.

Binoculars cross all customer segments and present extra sales opportunities for your store.

Taking in quality gear on trade can bring new customers and more sales.

Zeiss’ new DTI 6 Thermal Imaging Camera features exceptional image quality to precisely identify details in the dark.

The new DTI 3 Gen 2 Thermal Imaging Camera from Zeiss offers a significant upgrade in hardware and software features.

When it comes to selling optics, make sure the customer explains the brand’s warranty and reputation.