Taking in quality gear on trade can bring new customers and more sales.

Zeiss’ new DTI 6 Thermal Imaging Camera features exceptional image quality to precisely identify details in the dark.

The new DTI 3 Gen 2 Thermal Imaging Camera from Zeiss offers a significant upgrade in hardware and software features.

When it comes to selling optics, make sure the customer explains the brand’s warranty and reputation.

Lightweight and compact, Zeiss SFL 30 binoculars are a great choice for bowhunters.

How to avoid common mistakes when getting started selling optics for bowhunting.

Hunters or tactical operators who work the graveyard shift can rely on these top-shelf night-vision optics to turn night into day.

The new Zeiss LRP S3 riflescope is available in two high-magnification models.

Selling optics is all about knowing what a shopper needs — and what they don’t.

Exceptional optical performance in a compact and lightweight design.