The Nova Rain Suit from DSG Outerwear keeps women warm and dry when the weather turns nasty.

Does your store or range offer a ladies’ night? Here’s how to boost those numbers and make it bigger and better.

More and more women are walking through your doors. What do they expect when they're shopping for a gun or other items?

While handguns are far and away the most popular firearms among female gun owners, AR-style rifles are making a major impact in the women’s market.