It’s not as simple as grabbing a box of .270 off the shelf. Today, you need to be able to educate customers on the different projectile options in factory ammo.

Winchester Ammunition has expanded its 28-gauge line of shotshells for upland and waterfowl hunting.

EAA/Girsan delivers a new light-weight High Power with world-famous genetics and modern features.

With so many options on the market these days, how do you guide waterfowl hunters to the right load for their needs?

The Christensen Arms Modern Hunting Rifle is a high-tech hunter with long-range capabilities.

Waterfowlers aren’t afraid to spend money on quality ammunition. Here are three loads they’ll be asking for ahead of the season.

When it comes to preserving life and liberty, these formidable defensive loads stand tall.

If your customers are still killing turkeys with the same box of lead shotshells they bought years ago, it’s time to introduce them to some of today’s high-tech, high-dollar loads.

What do lead turkey loads look like on paper compared to tungsten? Harold Knight shows us the difference.

Ammo evolution brings the .30-30 in line with modern hunting expectations.