The right footwear is a key piece of the performance puzzle on duty and at the range.

Help your patrons keep their feet toasty warm, dry and scent-free with boots designed specifically for the rigors of hunting.

Brad Ferguson named Pure Archery Group CEO; Fore Runner Brand Feeds acquires Monster Meal; Under Armour appoints new corporate president and CEO; Excalibur Crossbow celebrates 40 years; and SHOT Show attendance back to pre-Covid levels.

Help your patrons put their best foot forward with boots that are tailor-made for specific hunting tasks.

Easton marks 100 years of American-made arrows; Gearhead Archery sold; Under Armour announces new president; Veil Camo acquires Crane Graphics; and inaugural Virginia elk hunt generates $606K in conservation funding.

Shoppers in the market for a lightweight, high-performance early season hunting jacket will want to see these options on your shelves.

The HOVR Dawn from Under Armour is a great footwear solution for on-the-go hunters who need flexibility, cushioning and versatility in a cross-country boot.