Consumers base their camouflage choices on brand loyalty, terrain, pursuit, garment performance and simple eye appeal.

Ole Miss football team to wear Realtree helmets; Bowhunting World’s Ultimate Gear Giveaway winner gives Mathews compound to grandson; TrueTimber sponsoring Veteran Golfers Association; and booth space available now for P&Y 33rd Biennial Convention.

TrueTimber announces new director of licensing; National Deer Association reports successful year for its Deer Steward program; and Team Bowtech’s Paige Pearce and Tim Gillingham win 2022 NFAA Shooter of the Year titles.

In the latest shooting sports industry news, Joseph Bartozzi is the new CEO of the National Shooting Sports Foundation and Pete Angle has been announced as chief marketing officer for Marolina Outdoors.

During December 2019, TrueTimber has teamed up with PSE for a “Bows for Days Giveaway” on Instagram.

In the latest shooting sports industry news, Springfield Armory founder Robert Reese died on June 22 in Iowa.

TrueTimber kicks off another year with NASCAR at the annual Daytona 500 race weekend, bringing its popular TrueTimber apparel hauler to the famed Daytona International Speedway for the weekend festivities.

New CCI rimfire ammo is being released in five loads in 17- and 22-caliber rounds with a thin jacket and polymer tip for better performance.

TrueTimber will offer exclusive offers along with the chance to visit with Sasquatch . during the 2019 SHOT Show in Las Vegas.

TrueTimber will unveil more than 75 products, including its expanded TrueSuede series, and several show exclusives at the 2019 Archery Trade Association Show.