Smith & Wesson’s Model 1854 lever action delivers performance the Old West cowboys never could have imagined.

Trijicon’s high-quality variable riflescopes bring tactical readiness to the hunting and recreational shooting markets.

Mossberg’s new 28-gauge Silver Reserve Eventide Turkey offers capability without the kick.

Thermal is hot, hot, hot, but there’s a lot to know about selling this technology and meeting customer expectations — and budgets.

Bergara’s New B-14 Squared Crest is a smooth, lightweight rifle built to cover distance.

Manufacturers are pushing performance and features forward with these 9 new riflescopes.

The newest RMR and RCR reflex optics boast notable improvements and incredible battery life.

Among the top companies making and selling thermals:

Marlin brings back the Model 1894 Classic Lever Action.

A new brand is raising the bar for top-tier short-stroke piston rifles.