It’s no secret that the recreational, tactical and self-defense side of the firearms industry is growing faster than the hunting side. How do you tap into this market without losing your identity?

Working with local or social-media influencers to drive business to your gun store can be a double-edged sword.

Promotional staffs aren’t just for big, national brands. Could a local prostaff help your shop grow?

Having a solid public relations plan and navigating local and social media can set your shop apart.

Optics are one of the most confusing but necessary product purchases that many customers will make. How do you guide them to the right scope for their needs?