Elite Archery has announced the launch of its new Elite Flex recurve, an innovative addition to their renowned line of high-performance archery equipment.

Stocking some traditional gear, namely recurves, will be appreciated by those customers who want to get back to the basics. Here are three top picks.

Adaptability, innovation and an “all hands on deck” family mentality help Music City Archery thrive through all seasons.

Easton has partnered with renowned bowhunter Fred Eichler to create the new 5mm Carbon Legacy Fred Eichler Signature Edition arrow.

The Fred Eichler Signature arrow from Easton Archery marries well with traditional bows.

Outdoor Recreation is a $862 billion industry; sales records set on Black Friday and Cyber Monday; Schnepp-Giger joins NDA as Director of Grassroots Support; Bowtech’s Pro Paige wins the Pan American; and Team USA Archery wins double gold in barebow.

The 89-year-old archery company has announced the addition of more than 10 new bow models across its compound, traditional and crossbow lines.

In Tokyo, Japan, Team USA recurve shooter Kevin Mather recently won gold in his Paralympic debut.

These marketing tips for traditional bows, compound bows and crossbows can jump-start sales and boost customer satisfaction.

Marketing Manager Alec Wyman discusses the past, present and future of Bear Archery.