While big online retailers have plenty of systemic business advantages, you have advantages of your own. One of the biggest is customer service. Even in these days of online social everything, there’s not much more satisfying than a quality face-to-face experience.

Black Friday is right around the corner. Now's the time to make plans and formulate a marketing strategy.

Big retail and grocery chains have millions to spend on planogram optimization, the process of arranging the flow and product presentation in their stores to gain every last dollar of sales from each customer visit. Here are their secrets you can use to grow sales in your store.

A little know-how and some basic math will allow you to calculate the distance to your target with relative accuracy.

Stocking versatile, quality tools and supplies will help you meet a majority of your market’s needs.

Beretta’s APX Carry delivers safety and functionality in a subcompact package.

There’s another way to make money in the gun business, and it has to do with two of the best qualities of firearms. They last virtually forever and there are infinity plus seven variations.

Some say that movie quality is 90 percent sound. Pictures are the same way when it comes to selling guns online — the image is 90 percent of the description.

It’s important to get the word out about your shop, but it’s easy to throw a lot of money away on bad marketing. Here are a few things to avoid when you decide to take the advertising plunge.

We took a trip to ‘Bizarro World’ and stepped into an atrociously bad gun store so you can learn how to make yours better.