More shooters are putting red-dots on their pistols, and you should be stocking what they’re looking for.

Help your customers understand the cost variables involved with reloading their own ammunition.

New practice equipment with the Mantix X10 training system records and analyzes movements to improve essential skills.

Modern Airguns deliver expanded shooting opportunities, surprising firepower and serious sales potential.

Knowing how to properly calibrate a riflescope is critical for making accurate, effective adjustments.

To find the best recipe for success with your email newsletters, experiment and adjust. Commonly called A/B testing, the process of finding out what your customers respond to requires patience and time thanks to the number of variables at play.

Beretta has invested big with its new 92X and APX pistols. Find out more about them from this range test.

Explaining the science of scopes in simple terms will help you sell your customers the right optics.

Here’s a look back at some of the best Hunting Retailer stories from 2019. Did your favorites make the list?

Today's modern airguns don't need powder to pack a punch, attract customers or pump up your profits.