Advances in shotshell technology have made the diminutive .410 a viable defensive option again.

From vintage to modern day, muzzleloading is more than a flash in the pan.

There are a host of reasons why people hunt with blackpowder rifles that often coincide with how deep they're willing to dig into their cash reserves.

Taking a family-friendly approach with youth guns, gear and instruction will make your business and the shooting sports stronger.

In the latest shooting sports industry news, Styrka is offering a rebate on its line of S3 optics and Smith & Wesson has extended its Military Appreciation Program.

Thompson-Center's Venture rifle offers deer hunters a variety of features along with an iconic pedigree at a blue-collar price.

In the latest tactical shooting sports industry news, the Orlando Police Department has adopted the Sig Sauer Virtus Rifle as part of its standard issue equipment.

Thompson/Center Arms has launched its “Rimfire Redefined” rebate program with the purchase of a new Thompson/Center T/CR22 semi-automatic rimfire rifle.

For many customers, muzzleloaders can be a bit of a mystery. But today's technology has made it easier to get into smokepoles, and good advice can help your customers feel more comfortable.

With new bullet designs, optimal powder formulas and state-of-the-art construction, there’s nothing “primitive” about blackpowder rifles.