Generations of hunters have relied on the tried-and-true bolt-action rifle for pursuing their outdoor dreams — and for good reasons.

These three handguns are fit for the hunt and will appeal to customers.

With so many specialized guns, a new breed of multi-purpose firearms is gaining a following.

The newest RMR and RCR reflex optics boast notable improvements and incredible battery life.

Where legal, semi-auto hunting rifles are hot sellers. Try stocking these options to hit a variety of needs and price points.

Be ready to educate your customers about safety features and how they function.

Innovative new holster systems don’t compromise on comfort or security.

They cost a lot, sting in recoil and defy IWB carry. But hunters want to pack ’em. Here’s why.

The market is hot, and these five carry pistols are on customers’ lists.

Production of Browning's original ended in 2018, but three new makers are bringing this military classic back to life