Social media can be an effective way to get more eyes on your business, and ultimately help move more product.

Dealing with trolls? Here’s when to block, when to ignore and when to dig in and engage.

We asked three veteran retailers, “What does your store’s social media presence look like?” Here’s what they had to say.

Following a few basic rules can generate higher open rates and better engagement.

The social media landscape is crowded and not all that gun-friendly, but there might be one network you’ve overlooked: LinkedIn.

Working with local or social-media influencers to drive business to your gun store can be a double-edged sword.

You know those fans who comment on everything you post? You can put them to work for your brand if you’re smart about serving them.

What exactly is an influencer? And is it worth your time — and money — in working with one or more influencers?

It’s not a good look when customers reach out to your Facebook page and see you haven’t promoted your company’s products or services in months or years.

Use these seven tips to avoid trouble and controversy on social media.