Smith & Wesson has shipped its 3 millionth M&P Shield pistol, quite a milestone for a firearm introduced in 2012.

In the latest shooting sports industry news, Styrka is offering a rebate on its line of S3 optics and Smith & Wesson has extended its Military Appreciation Program.

It’s hard for a small gun shop to compete with larger stores that offer a variety of products and services such as on-site gunsmithing. Fortunately, Robar has a solution for smaller gun shops that want to provide gunsmith services to customers.

Based on consumer surveys by Southwick Associates, your customers have strong opinions when it comes to buying hunting and shooting gear.

Dick's Sporting Goods will remove firearms, ammunition and hunting items from 125 stores in 2019, said CEO Ed Stack, and replace them with other products.

In the latest tactical shooting sports news, Rock River Arms has added the LAR-22 rifle series, a new line of firearms, to the RRA family.

In the latest tactical shooting sports industry news, the Orlando Police Department has adopted the Sig Sauer Virtus Rifle as part of its standard issue equipment.

Years ago in America, the first firearm for nearly every beginning shooter or hunter was a .22 bolt-action rifle. Are your customers primed for the return of rimfires?

Gun control activist stockholders passed a resolution demanding that Smith & Wesson officials monitor events of gun violence associated with their firearms and research ways to create safer products.