Based on consumer surveys by Southwick Associates, your customers have strong opinions when it comes to buying hunting and shooting gear.

Dick's Sporting Goods will remove firearms, ammunition and hunting items from 125 stores in 2019, said CEO Ed Stack, and replace them with other products.

In the latest tactical shooting sports news, Rock River Arms has added the LAR-22 rifle series, a new line of firearms, to the RRA family.

In the latest tactical shooting sports industry news, the Orlando Police Department has adopted the Sig Sauer Virtus Rifle as part of its standard issue equipment.

Years ago in America, the first firearm for nearly every beginning shooter or hunter was a .22 bolt-action rifle. Are your customers primed for the return of rimfires?

Gun control activist stockholders passed a resolution demanding that Smith & Wesson officials monitor events of gun violence associated with their firearms and research ways to create safer products.

You see, the new SW22 Victory pistol is made for add-on sales. It’s designed from the ground up to accept aftermarket barrels, grips, and sights - just for starters.

Smith & Wesson issues apology to Brownells for letter threatening legal action over custom M&P handgun.

How the Smith & Wesson M&P R8 .357 might prompt your customers to take another look at the tried-and-true wheelgun.