Guide customers through the features and functions that matter most when it’s do or die.

Comparable performance and added capacity give this new cartridge an edge on the competition.

Micro-9 pistols may be diminutive, but they pack a punch. Whether customers want them for primary or backup carry, they’ll be asking about these new models.

Bergara’s Small Batch, launched with the Sidekick handgun, as well as the success of other manufacturers’ custom shops, might mark the wave of the future.

Customers can buy a bargain AR-15 and upgrade all the parts — or you can sell them the M&P15T II, which comes with higher-end features to start with.

Limited Edition M&P Spec Series kit includes M&P9 M2.0 or full-size pistol, M&P knife and challenge coin.

Hunting with handguns is no longer a fringe activity. It’s more popular than ever, and a number of handguns are well-suited to the task.

Firearms industry #GUNVOTE donations; Boyds Gunstocks receives outstanding employer award; outdoor companies sponsor junior deer hunts; and ATA reaffirms partnership with S3DA.

In the latest shooting sports news, Deana L. McPherson is the new CFO for Smith & Wesson and Lucas Oil Outdoor Line has signed rep groups for two regions of the country.

Smith & Wesson Brands has completed the previously announced spin-off of its outdoor products and accessories business.