Sitka Gear’s new HyperDown Collection represents the pinnacle of warmth, innovation and lightweight performance.

By carefully selecting the right material types and clothing types, hunters can stave off the elements without adding too much bulk.

Deciding to venture into selling hunting clothing is a significant choice that many archery shop owners inevitably encounter in their business journey.

It’s prime time for turkey hunters. Are you stocking what they’re shopping for?

The Turkey Tool Belt from Sitka Gear is a first-of-its-kind hip pack for run-and-gun turkey hunting.

A new crop of insect-resistant clothing can protect your shoppers from ticks, mosquitos and other annoying and dangerous pests this spring.

Taking in quality gear on trade can bring new customers and more sales.