Selling optics is all about knowing what a shopper needs — and what they don’t.

Handguns are still practically selling themselves — but these nine models are sure to stand out on your shelves.

Versatile optics-ready holster is competition ready.

Sig Sauer crafts the snag-free P938 SAS for the concealed carry market.

Micro-9 pistols may be diminutive, but they pack a punch. Whether customers want them for primary or backup carry, they’ll be asking about these new models.

Customers want to test optics on guns. Letting them try the glass before they buy can equal more sales.

Bergara’s Small Batch, launched with the Sidekick handgun, as well as the success of other manufacturers’ custom shops, might mark the wave of the future.

Educating customers on performance and reliability is the key to selling more lead-free ammunition.

Sales tips, gun reviews and firearms industry features highlight our biggest stories of the year.

Sig Sauer’s AXG Scorpion is a lightweight, full-metal P320 with custom touches.