Generations of hunters have relied on the tried-and-true bolt-action rifle for pursuing their outdoor dreams — and for good reasons.

Binoculars cross all customer segments and present extra sales opportunities for your store.

These hot new competition pistols provide an edge when the clock is ticking.

Marlin brings back the Model 1894 Classic Lever Action.

Ruger’s LCP Max delivers notable upgrades over previous iterations, and the competition.

Lone Wolf Arms recently introduced its new Dawn 365 Barrels for Sig Sauer P365 and P365 XL pistols.

The .380 looked like it might fade away, but new ammo and guns are giving it a fresh life.

The National Association of Sporting Goods Wholesalers announces its 2022 Appreciation Award and Caliber Award winners.

Play matchmaker to put the correct rangefinder in your customers’ hands.

Sig Sauer is working to give more people a proper welcome to the shooting sports.