Sig Sauer made a splash like few others at the 2015 SHOT Show. That impact is in no small part due to the aggressive leadership of CEO Ron Cohen.

Yes, you heard that right, Sig is making a dramatic entry into that segment, and you can tell by the level of people the company is recruiting to head up new divisions.

Sig Sauer just announced it is in full swing producing and shipping to dealers the much-anticipated MPX pistol.

Popular movies and television shows depicting the coolest guns and accessories can really stoke the flames of customer interest. Be sure to have what’s hot and give prospective buyers a way to see them in action.

Tactical continues its trend into the practical with this year’s offerings in defensive handguns, marked by concealable frames in bigger calibers. Manufacturers are giving shooters the gun they love in a size they can carry.

Top handgun manufacturers are stepping up their game with new models that have lots to offer the competitor, plinker and defensive shooter alike.

Today Sig announced it has named Tom Taylor its VP of sales and marketing, pulling him away from the North Haven, Connecticut-based Mossberg where he was that company's VP for sales and marketing.

Electronic and high-power sights dominate headlines in new optics. Prices continue to climb. But stiff competition gives you many options, including great glass at a bargain!

Now that most tactical shooters have plenty of AR-15s in their safes, customers are turning to .308s — and manufacturers are responding with more affordable and reliable guns than ever before.

As AR sales slow, many customers are turning to home builds for their “perfect gun.”