Only when your customers stuff their favorite hunting rifle full of the best premium ammunition they can get their hands on will they reap the full benefits of its accuracy and terminal performance potential.

A true all-purpose bullet designed for a wide variety of hunting applications.

Sierra’s people drive performance and keep the company at the pinnacle of accuracy.

Roundhill Group purchases Remington Firearms; Ruger acquires Marlin; Barnes Bullets sold to Sierra Bullets; and Hodgdon acquires Ramshot, Accurate and Blackhorn 209.

On Sept. 29, 2020, Remington Arms and its associated companies will be divided in the United States Bankruptcy Court for the Northern District of Alabama.

Manufacturers offer better ammo for big game than ever before. Check out these 16 great picks to consider stocking in your store.

P&Y Club entry fee increase; Lee Colquitt Joins Benelli USA as VP of Sales; NSSF and USA join forces to mentor new hunters and shooters; Scott Lester joins Davidson's as marketing director; and Sierra Bullets appoints Keith Enlow as president.

When predator hunters arrive seeking the latest and greatest this summer, offer these proven products to get them interested.

Get familiar with the new lines of ammunition your customers will be asking about.

In the latest shooting sports news, Sierra Bullets has named Matt Ohlson as vice president of industrial sales and Celerant Technology has teamed with the National Association of Sporting Goods Wholesalers.