Help customers prepare for defensive encounters, and everything that comes next.

Suited for self defense and big-game hunting, Barrier Blind solid copper hollowpoint ammunition provides great penetration and expansion.

Start by getting to know your customers and their specific concealed carry situations.

Liberty Ammunition is on a quest to make ammo that’s faster, hits harder, and is lighter to carry.

Stocking pepper spray opens up a bigger customer base than most firearms.

New ammo offerings highlight innovation in the self-defense market.

Educate first-time buyers on the considerations between revolvers and semi-autos.

There are plenty of quality options for personal defense.

Guide customers through the features and functions that matter most when it’s do or die.

U.S. LawShield provides education and legal support for lawful gun owners