Slowing gun sales create uncertainty for retailers but bright spots remain.

While new customers are important, building your base of return customers should be a priority.

Follow these tips to better manage product prices and customer expectations regarding discounts.

If your product falls into one of these four categories, it’s probably best to drop the price.

Big-box stores have more buying power, but price isn’t the measure of value.

SCOPE programs collect and analyze data that strengthens shooting sports businesses.

Sales booms can’t last forever. How do you prepare your business for the next slow cycle?

Make more sales with these five tips for creating a superior in-store experience.

A few key questions can lead to serious sales opportunities at your gun store — if you know what to ask.

Ensuring a profit is job one for a small business. How can you offer sale prices and not cripple your cash flow?