Lever action rifles are hotter than ever. And we’re not just saying that with no facts and figures to back up the assertion.

The rifles of old Western movies are staking a claim on the modern firearm landscape.

In an increasingly tactical world, Skinner Sights is catering to the traditional customer — and the future is bright.

The market for wheel guns provides plenty of opportunity for retailers.

Two new models are out and a third will be in stores later this year.

Big game gets all the glory, but the small-game hunter needs guns and gear, too.

The Rossi Rio Bravo Lever Gun holds up to 15 rounds of .22LR ammo and is ideal for hunting small game or plinking.

Get familiar with the new rifles your lever-loving customers will be seeking.

In the latest shooting sports industry news, has agreed to settlement of a class action and Sig Sauer is updating its legendary P210.