If your customers hear “EOTECH” and think “military” or “tactical,” the new Vudu X line will change their minds.

Editor Dave Maas takes a look back at the 2024 ATA Show and the new Archery Business Pavilion at SHOT Show.

Help your patrons keep their feet toasty warm, dry and scent-free with boots designed specifically for the rigors of hunting.

Here are some products to keep an eye on.

The Archery Business Pavilion will be a NEW part of SHOT Show focused on outdoor, hunting, archery and crossbow companies brought together in a common space. See which companies have already booked their space!

The right boots, socks and insoles can make or break your customer’s hunt.

Get to know the gear your customers will want when the weather turns cold.

Got bear hunters? They have specific needs you’ll want to consider stocking for.

Boots are a great product for brick-and-mortar retailers — they wear out, so customers periodically need to buy new ones, and most shoppers want to try them on in person. Here are seven toasty options for winter.

Rocky Brands acquires Muck Boots, Pure Archery Group hires territory manager, and 2021 Mountain Archery Fest’s P&Y Club world-record 3-D target course.