Riton has expanded its extensive line of quality riflescopes in the hunting-focused Primal line with the all-new 3 Primal 3-15x44 LW (lightweight) model.

Binoculars cross all customer segments and present extra sales opportunities for your store.

For peak proficiency in the field, hunters rely on the one-two punch of a game-seeking binocular and a purpose-built riflescope.

Micro red-dot sights are all the rage these days. Here are three options you should be offering shoppers.

Benelli and Mossberg donate to NSSF; Riton Optics expands due to rapid growth; Summit Outdoors acquires Ghost Blinds; Ruger acquires Marlin Firearms.

Don’t ignore the binocular market, or the education base you need to serve it.

In the latest shooting sports news, Benchmade Knives has named Jon deAsis CEO and Riton Optics are now available at the U.S. Marine Corps and U.S. Coast Guard Exchanges.

When predator hunters arrive seeking the latest and greatest this summer, offer these proven products to get them interested.

When customers shake their heads about accuracy issues with optics, help them get on the mark with these proven tips.

Riton Optics’ durable new dangerous game scope delivers in the field and at the cash register.