Based on consumer surveys by Southwick Associates, your customers have strong opinions when it comes to buying hunting and shooting gear.

A significant percentage of the bowhunters who visit your archery shop prefer ground blinds over treestands. Not sure what you should stock? Here are four solid choices.

The leading outdoor market research firm Southwick Associates has just released its report on the top hunting and shooting-related brands for last year. Topping the list are Bushnell, Smith & Wesson, Remington and Moultrie.

Shooting Sports Retailer had the chance to sit down with Vista Outdoor CEO Mark DeYoung to get a better idea of where he wants to take the company and what it all means for retailers in the market.