Deer hunters haven’t given up on ladder stands, climbers and blinds, but the saddle craze is one that can’t be ignored.

Be sure to have your bases covered when patrons visit your store or click on your website on the hunt for a new treestand and ground blind.

It’s prime time for turkey hunters. Are you stocking what they’re shopping for?

Tips for stocking and marketing spring turkey hunting gear in your archery shop.

The BearX Impact is a great-performing crossbow with loads of value.

Custom turkey fan plaques from Primos offer the perfect way to commemorate a successful hunt.

Director of Product and Marketing Jason Harris explains how the Primos manufacturing facility in the “middle of nowhere” (Brookhaven, Mississippi) creates more than 1 million top-notch game calls each year.

Turkey calls for every occasion.

Primos Hunting has added a dynamic duo to its wild turkey decoy lineup for 2022, the Lil’ Gobbstopper Hen and Jake.

With predator populations out of control, trapping and hunting coyotes and other varmints are on every hunter’s mind.