These three compounds will tempt any bowhunter to upgrade.

Prime bolsters field-proven technologies with a few new updates, yielding its finest bow yet.

The pandemic created both opportunity and headaches, but archery shops are now dealing with economic and other issues that define the “new normal.” Here’s how some retailers are navigating the changes.

A dirty-dozen roundup of the latest, greatest compound bows and crossbows

With stability built right in and a new cam system, Prime Archery’s latest launch — the Prime REVEX 2 — is a winner.

Bowhunting World’s Field Editor Darron McDougal recently tested the new-for-2023 Prime REVEX 2. Spoiler: With stability built right in and a new cam system, it’s a winner.

Your customers can’t go wrong when they upgrade to one of these new flagship compound bows this year.

The author learns what goes on behind closed doors as Prime Archery brainstorms, designs, builds and ultimately markets a new compound bow.

Six new-for-2022 flagship compound bows are put to the test for speed, accuracy, sound, fit and finish, and other important criteria.

The new flagship Prime Inline 3 epitomizes what hardcore bowhunters expect when they drop more than $1,000 on a hunting bow.