Taking in quality gear on trade can bring new customers and more sales.

Based on consumer surveys by Southwick Associates, your customers have strong opinions when it comes to buying hunting and shooting gear.

Nikon’s new Trex modular optic carry systems are headed for dealers’ shelves and now available for the serious outdoors enthusiast.

Nikon introduces a new line of eight purpose-designed riflescopes, the PROSTAFF P3, in time for the upcoming hunting season and summer shooting activities.

Electronic and high-power sights dominate headlines in new optics. Prices continue to climb. But stiff competition gives you many options, including great glass at a bargain!