Want to give your archery target sales a boost? Here’s how!

MeatEater acquires Dave Smith Decoys; Pope and Young name Hall of Fame inductees; Olympic Games athlete selection procedures announced; Rock Ridge Outdoors names Janette Palmer VP of sales; and NASP and S3DA raise $6,544 for St. Jude Children’s Research Hospital.

While the world still isn’t back to “normal” due to a lingering pandemic, attendees and exhibitors once again met face to face at the annual ATA Trade Show to see the latest and greatest hunting and archery gear.

Each year, the author checks out the latest and greatest gear showcased at the industry-only Archery Trade Association (ATA) Show. These five items recently caught his attention during the 2023 ATA Show in Indianapolis, Indiana.

Seize the moment — and archery target sales opportunities — as bowhunters and competition shooters dial in their hardware for the upcoming season.

We asked three veteran retailers: “Which archery target style sells best in your shop, and how do you keep a competitive angle with target sales?” Here’s what they had to say.

Customers will be on the lookout this summer for these items and others in your store. Here are some things to consider that have been put through the test by our team.

Butch Thomas, sales manager for Morrell Targets, says the company is laser focused on building the best targets in the industry.

The Morrell YJ-450 Plus is a 19x19x19-inch, freestanding bag target that can stop high-speed arrows (450 fps and more) and still provide super-easy arrow removal.

Voters in the 2021 Archery Trade Association Board of Directors election appointed two new members, and reelected one Board member.